From: Olly Richards

Hobbitshire: Enjoying time independence...

Many years ago, I heard an entrepreneur say: 
“If you don’t delegate at least two tasks a year, then you don’t have a business… you have a job!
I took this to heart. 

I made delegating a priority as I grew my online business, StoryLearning. 
 
So much so that, by 2021, I’d built a 7-figure business, working only 6 days a month. 

The way I did this was simple: 

I built a strong team. 

Building a team gave me back control over my time. This meant I could focus on strategy, so we grew even further. 

Eventually, the business was pulling in 7-figures in annual profit, but I had worked myself out of the business… 

Leaving me free to take beach walks, fly my Robin DR400 around the skies of Hobbitshire, and meet my daughter from school every day. 

Building a strong team buys you your freedom. 

But there’s a key skill you have to learn first: 

Hiring. 

(And I had a secret weapon. But more on that later.)
You Suck At Hiring!
See, truth is that most entrepreneurs suck at hiring. 

They treat hiring like a dirty job for someone to take off their hands. 

 But as a result, things don’t go well: 

  • Roles aren’t clear in your team, leading to dysfunction and confusion 
  • A poor hiring process leaves you with bad candidates 
  • Hiring the wrong people leads to underperformance 
  • You waste months of time & set the business back 


Hiring becomes something you fear. 


So you go back to doing everything yourself. 


And now we’re in familiar territory: 


  • You’re tied to the business 
  • Massive to-do lists that never get cleared 
  • Permanent state of burnout & overwhelm 


No wonder your growth ambitions begin to stall. 


“This isn’t for me… I’m just not cut out for managing people!” 


But I say: Nonsense! 


You just haven’t mastered it yet.

My Secret Weapon

Around the time I started scaling my team, I met Noel Andrews. 


Noel is a recruitment expert who lives, eats and breathes hiring.


He has:

 

  • Made over 3,000+ hires for different companies
  • Recruited for $1 billion corporates
  • Built an entire remote team for a 4,000-person business


Bro doesn't f- around.


I was actively working on scaling StoryLearning, so I invited Noel to come for some walks near my home in Hobbitshire:

I told him how I wanted to build my team.


He gave me ideas. 


But he gave me ideas for hiring that I’d never even thought of


I'm talking:


Off-the-wall, random, crazy s*** that would never work in a million years! 


Except the ideas did work. 


Here's some of what he taught me:


  • Why you keep hiring people who are " just not that good" (and how to make knockout hires instead)
  • How to always get hordes of dream candidates land on your plate (without spending any time on it yourself)
  • The "nuclear mistake" you're making before the hiring process even begins. (This is why your hires don't work out later.)
  • Why your hiring process takes far too long. (And how to hire FAR faster.)
  • The no-brainer place to source the best candidates (You'll never find them on job boards.)
  • How to get all the  benefits of recruiters... without the fees! (I couldn't believe this one when Noel taught it to me)
  • The best people ignore your job ad. (The reason why, and how to make sure it stops them dead.)
  • Why a $1,000/mth role is a $12,000 decision. (And what this means for how you find the right person.)
  • The 5-step template to writing the perfect job ad. (Only amateurs start writing with a blank page.)
  • A cheat-code for deciding the exact style of job ad you need. (You don't use the same job ad for everything, do you?)
  • Why using ChatGPT is a potential death-sentence for your recruitment process. (And how to turn it into an advantage.)
  • The 6 different places you should post your job ads. (This can get you 10X applications.)
  • Exactly when to pay to boost your job ads, and when not to. (This alone will save you the price of the workshop.)
  • Never look at resumes first. (And what to do instead.) 
  • 2 types of questions to ask in applications that instantly weed out bad candidates. (This saves you hours.) 
  • One simple question you should ask at the end of every application. (This gets you the best candidates every time.)
  • The "double pass" system that cuts your filtering process down by 50% or more. (It's stupid simple, but nobody does it.)
  • Do you ask candidates to send videos with their applications? (We'll show you exactly what to do and when.)
  • One specific role you should NEVER ask to send videos. (Like, never.)
  • Interview tests -- exactly how to do them. (We'll show you step-by-step.)
  • Where to get an endless, pre-vetted supply of interview tasks. (Just use them directly with candidates.)
  • The "childhood" question to use at the start of every interview.
  • Ready to make the hire? Here's how to NEVER lose the perfect candidate again. (Specific things to do here.)
  • Everyone gets referencing wrong. Here's how to get it right, and avoid a costly mistake.
  • When you eventually hire someone, NEVER tell them the salary. (Do this instead to make them accept.)
  • Screw up onboarding, and you risk losing your new hire. (After 3,00 hires, you NEED to know what we'll teach you here.)
  • If you only get ONE stage of the hiring process right... make sure it's THIS one. (Seriously, it's that important.)
  • How to get your own private recruiter for $20/hr. (That's it. Simple.)
  • The best job post you've ever seen. (We'll show it to you, and what you can learn from it.)
  • 99% of people who apply for your job are wrong. (How to find the 1% who are perfect.)


My hiring process completely changed.


I began looking forward to hiring, rather than dreading it.


And with our growing team, StoryLearning quickly added millions of dollars in revenue, while I reduced my time to 4 days a month.


In fact, we're on our company team retreat in Cyprus as I write this:

No wonder Noel became my secret weapon.


Every time I talk to him about hiring, I learn something new.


And whenever I'm hiring for a new role, he's the first person I call.

Become a World-Class Team-Builder

Let's be real:


Learning to hire properly is a core skillset for entrepreneurs.


I don't care if you're just getting started, or you're hiring your 50th employee for your 7-figure business...


There's always more to learn.


So for this month's workshop, I've invited Noel (AKA my secret weapon) to teach you specific strategies to grow your online business with better hires. 


This is not a "hiring for beginners" workshop.


We'll focus specifically on the things that entrepreneurs consistently get wrong, so that you can:


- Make incredible hires every time

- Scale your business to new heights

- Buy back your time to enjoy the journey

Workshop Details

Workshop: Hiring Mastery Undercover Secrets to Building Your Team & Scaling Your Business


  • Length: 120 minutes


In addition, you'll also get recordings of the full Q&A from the live recording, so you can see how other 5- 6- and 7- figure entrepreneurs are thinking about applying the lessons from the workshop into their own businesses.


Simply complete your information below to register for the workshop.


Namaste,


Olly

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