Try 10 things… 7 fail, 2 are mediocre, 1 is a knockout success. 

But that one knockout success makes up for the failures 100 times over. 

Some of the big lessons I learnt include:

• Getting my marketing to actually do something. 
• Managing the money without tearing my hair out.
• Figuring out who to hire... and just as importantly... how.
• Understanding different online business models. (Because they're not all created equal). 
• How to build a high-leverage, high-income solo business (I’ve done that too)
  

These are the lessons that helped me build StoryLearning into a $10M business, this newsletter business into a 7-figure solo operation, and many more besides. 

And I’ve created workshops teaching many of the biggest lessons of all.

Each workshop is a deep dive into something specific I had to figure out for myself. Usually the hard way. 

People seemed to find them helpful. Which was nice. 

So... I had an idea. 

A simple one. 

What if I bundled the core workshops together? The ones that cover the stuff I genuinely believe is critical. Not just for running a business... but for actually scaling it. Past that elusive 7-figure mark. 

And because I've been through the different stages from laying foundations, through the messy middle of scaling, to optimising for profit and freedom .These workshops cover the critical lessons I learned at each step. 

The result? 

Look... this isn't academic theory. It's the nuts and bolts. The mindset shifts. The stuff I've actually used in my own businesses:

• The real marketing strategy behind a $10M education company. (Not the shiny version). 
• The four "levels" and seven marketing channels we rely on. Day in, day out. 
• Turning audience into actual customers... and the evergreen stuff for sales on autopilot.
• When to reinvest vs keeping cash. (Get this wrong... painful). 
• How much cash to really keep in the business. And what to do with it. (Inflation's a beast). 
• My automated monthly systems for organising finances. (Sanity saving). 
• The finance team you actually need at 7-figures. (Hint: smaller than you think). 
• How I learned to stop worrying about tax. Ever. (Seriously). 
• Why constantly checking your bank balance is madness. (And how to kick the habit). 
• Positioning yourself as a "category of one". Magnetic attraction follows. 
• Building a One-Person Empire without becoming a content slave. Yes, really. Dead easy ways to get free leads. The best kind, too. 
• Designing a business model that scales... with just you. 
• Your only goal for the first 12 months of a One-Person Empire. (Crucial). 
• Why you keep hiring people who are... meh. (And how to get the knockout hires). 
• Getting hordes of dream candidates landing on your plate. (Without you lifting a finger). 
• The "nuclear mistake" most make before hiring even starts. Ouch. 
• Where the best candidates hide. (Spoiler: not job boards). 
• Getting recruiter results... without those hefty fees. (Cheeky, but effective). 
• The 5-step template for job ads that work. Stop staring at a blank page. 
• Two types of application questions that weed out time-wasters. Instantly. 
• My "double pass" system. Cuts filtering time in half. Minimum. (So simple it hurts). 
• The mechanics of the five main online education business models. Deep dive. 
• How these models actually scale. What comes first, next, last? 
• Passive vs Active models. And the biggest growth levers for each. 
• Balancing revenue... and having a life. Key considerations. 
• ...and a whole lot more. Straight from the trenches. My trenches.